Restaurants: Spice Up Your Menu with G Z-Licious Selections
Today, we will look at how the younger generation lives and dines. We're talking about Generation Z. Studies show Gen Z isn’t dining out as much as the generations before. The post-millennial market seeks value, is price-conscious, and prefers to craft dishes at home. Perhaps, the stay-at-home lifestyle prompted by the pandemic these last few years has fostered this. As this market gets a little older and seeks a different dining experience, restaurants should focus on getting them into their establishments or ordering meals to eat at home.
Menu Optimization: Engineering Persuasive & Appealing Menus
Menu engineering, or what we call “optimization”, is the process of taking a deep dive into your menu, reviewing items, analyzing their performance, and crafting a design reflecting these findings. While it might seem like a lot of work, forethought and planning are essential to hone in on the profitability and popularity of menu items. This also includes psychologically compelling ways to present prices, and utilize headings, descriptions, callouts, boxes, graphics, colors, and photography – hence, creating your optimized menu!
Trend-Friendly Options to Satisfy Customers
Keeping current with food trends is vital to meeting your customers’ diets and wants. Now more than ever, diners are seeking healthier options, meat-free and vegan selections, dishes free from allergens, and/or meals that fit into their diet plans. So how can an establishment implement gluten-free, soy-free, nut-allergy friendly, vegan, Keto, and Paleo options on its menu? Let’s explore the possibilities without breaking the bank or adding items to your menu before they’re tried and true.
While fad diets come and go, there are still many key health issues and consistent diet and lifestyle choices driving customers’ orders. Savvy restaurant owners must position themselves as diet-friendly to give patrons what they want, as well as benefit from the sales of new, desired menu items.
Mangia! October is National Pizza Month
Saucy, cheesy, delicious, and available in oh so many creative combinations, it’s no wonder why there’s an official annual celebration of pizza!
National Pizza Month was first created in 1984 by publisher and pizzeria owner Gerry Durnell to mark the debut of his magazine, Pizza Today. Three years later, in 1987, the United States Congress officially declared October as National Pizza Month.
Make Your Seasonal Menus a Sensational Success
Although the summer just ended, now is the time to think about the HOLIDAYS! If your establishment offers special menus, menu items, and/or limited-time offers for Thanksgiving, Christmas, New Year’s Eve, New Year’s Day, and more, planning can help you drive traffic and increase sales during the busy holiday season to come.
Durable Waterproof Menus are A Must For Outdoor Dining
Dining al fresco is here to stay. Not only do area visitors enjoy outdoor dining experiences while vacationing and taking in the sights, but it has also become the norm as a result of the pandemic. Whatever reason your establishment features this always-welcome, customer-friendly option, one thing is clear: sturdy, waterproof menus are essential. Laminated waterproof menus not only look great but provide optimal performance!
Summer Drink Menus: Get Ready to Sip Up the Sales!
Cheers to summer! Warmer weather means cool, refreshing specialty drinks. Whether crafted with alcohol or non-alcoholic, it’s essential to promote all your seasonal specialties in an attention-getting manner so you can increase your summertime guest checks.
Menus & Websites: The Perfect Match
All restaurant owners and operators know their menus matter and some have amped up online promotional efforts with websites as well. Today, we’re going to focus on the value of having a great-looking, easy-to-navigate, customer-friendly website that matches your menu as well as your overall brand.
Menu Update: The Increasing Popularity of Plant Based Foods
Plant based foods are everywhere these days. Naturally appealing to non-carnivores, even meat eaters are digging in, trying something different and discovering new alternatives that taste good. Are you ready to offer tasty plant based options at your restaurant and get in on this growing trend? Let’s take a look at some interesting stats, see what restaurants have been serving alternatives, and explore this burgeoning market.
Keep On Top of Rising Restaurant Costs
It’s no longer news that supply chain issues are raising the price of many products and ingredients restaurants use and that employee salaries are also contributing to increased costs. The good news is that restaurants can and should effectively address this -- the sooner, the better.
Now’s the time to mitigate rising food costs, and this doesn’t mean drastic changes. Whatever the new normal is in your area, consumers are adjusting to and accepting the fact that some things they like, want or need will just cost more. So, it’s perfectly fine to review your costs and make much needed updates to your menus to cover increased expenses. If you’ve taken a wait and see attitude and put off pricing updates, odds are you’re missing out covering your increased expenses, so updating your menus should be done as soon as possible.
‘Tis the Season to Boost Sales with Restaurant To-Go Holiday Meals
The holidays have always been a great time for restaurant owners to plan a seasonal array of enticing meals for their patrons. In addition to filling tables with holiday reservations, with a little advance planning, restaurants can develop another revenue stream by featuring to-go holiday meals. These days, it’s more relevant -- and profitable -- than ever to focus on to-go holiday selections, promoting them in advance for maximum exposure.
With more families and individuals staying home for the holidays and hosting gatherings of their own, to-go meals offer them a highly appealing, stress-free way to celebrate with family and friends. Delicious to-go offerings from your establishment are the perfect option for those planning at home fêtes. And, it’s the time of year that consumers are willing to pay more for convenience and special menu items.
Leveraging Gift Cards to Increase Your Business
Gift cards are a valuable tool for restaurants of all types and sizes. They are the go-to gift item for patrons who recognize that gifting with a card is an easy, efficient way to please everyone on their gift list for a variety of holidays and special occasions. They are also a sign of loyalty when your customers choose to give your gift cards to family, friends, and co-workers and serve as a recommendation of your establishment when gifted to others.
LTOs Add Urgency, Excitement, & Help Boost Profits
With increased costs due to supply chain shortages and higher staff wages, Limited Time Offers (LTOs) make more sense than ever, benefiting restaurants of all sizes.
To avoid raising prices on expensive menu items not consistently ordered, LTOs enable you to increase revenue by offering pricier dishes on a revolving basis. LTOs can boost profits by creating excitement with time-sensitive offers on special dishes patrons are willing to spend more on. They also attract new customers and reward current patrons through special promotions and/or discounts.
Outdoor Dining Tips to Maximize Capacity, Comfort & Confidence
Fall is in the air and that means that more people will be looking to enjoy their meals outdoors while taking in some fresh air. Now more than ever, outdoor dining is an important way to help keep business moving forward. It’s essential to provide your patrons with a safe and pleasant atmosphere with measures in place that follow up-to-date Covid-19 guidelines for dining al fresco in your city or state.
Are QR Codes Alienating Some of Your Best Customers?
The Covid-19 pandemic gave a huge boost to the use of QR codes for all types of businesses, especially restaurants shelving their repeat-use menus and encouraging contactless ordering. Now that things are shifting back to normal all across the United States, it’s time to review the pitfalls and rethink using QR technology.
Originally utilized by manufacturers to convey detailed information in lieu of a barcode, QR codes make a lot of sense in industrial applications. However, used on a consumer level, some businesses failed to factor in the user experience, moreover, what types of people would not use a QR code for daily exchanges, such as ordering from a menu.
What’s on Your Menu? Why Microban® Makes a Difference.
As more and more companies are offering antimicrobial treatments on their products, far and above other antimicrobials on the market, Microban® is a name that resonates with consumers. Beyond its wide-reaching promotion online and in the media, it has top name recognition in addition to truly being a high performing antimicrobial built on necessity, quality, and product integrity. More and more businesses are incorporating Microban® into thousands of items used every day by people around the world. From doorknobs to luggage to household appliances, computer keyboards, mattress covers, and of course, menus, Microban® is on the job, protecting frequently touched surfaces by combatting bacterial growth that can cause stains and odors. Microban® is recognized and included in products by well-known brands including Whirlpool, Samsonite, Conair, GE Appliances, and more.
Maximize Sales with User-Friendly Meal Kits
With companies like Home Chef, HelloFresh, Blue Apron, and more stirring up the home meal kit sector over the last several years, there’s been a consumer shift in preparing home cooked meals with pre-sourced recipes and ingredients. In addition to a positive do-it-yourself feel, meal kits save time from a shopping perspective, provide easy-to-make tasty dishes, and have definitely appealed to those staying close to home during the pandemic. The latter has been a real driver for restaurants to shift to this space and over the past year, chain restaurant brands have led the way in crafting DIY meal kits and family meal bundles (i.e., feeding 4-6 people) for customers to enjoy at home.
Take Steps to Increase Customer Confidence
As restaurants reopen, expand capacity, and look to increase profitability as they weather the pandemic, measures must be taken to instill the confidence of patrons. While diners have always had a choice of where to spend their dollars, the competition heats up in the still-evolving new normal. Now is the time to gain your customers’ confidence which means alerting them to all you are doing to implement and maintain safety protocols at your location(s).
Restaurant Marketing 101:
Marketing has always been important to the growth and survival of restaurants, from single mom and pop establishments to chains, but now more than ever, promoting your business is essential as U.S. consumers and businesses have adapted to a new way of life. Regardless of your restaurant’s current restrictions, it’s important to get your message out there – that you’re open, implementing new procedures, and fully prepared to meet the needs of hungry customers dining at your location or taking out. And, in doing so, it’s vital to not overlook some very basic marketing elements.
Menu Must-Haves for Success
Simply having a menu versus having a menu that is both appealing and works for your establishment are two very different things. Below, we briefly summarize the essentials for create a winning menu; one that engages your customers and helps bring in more dollars to your business.
Can't afford to update your menu?
You can't afford not to!
Updating the pricing on your restaurant menu is one of the quickest and easiest ways to increase your revenue. A modest increase of 5-7% will make a huge difference in your annual profits.